Searching for gifts online for my friends and family I discovered that 1 - this niche product market was more like a tack-on extra to other main line stores and 2 - the lack of range and choice out there was very evident. So I founded Belle Ami with a simple idea in mind: bring durable, bright, comfortable and colourful headwear and accessories all together in one spot creating value and quality.
With that vision in mind, I have searched and created a collection of quality headwear and accessories for every season. From bright and colourful scrunchies to elegant and warm scarves, I want you to look good and feel great!
Style I Quality I Fun
Rae, Belle Ami